Investment in Big Data has dominated most businesses when trying to understand the customer and brand experience.
Although this frames an organisation's goings-on, it delivers a very rational view of the user, having seen evidence of this in recent Royal Commissions and a decline in brand trust levels.
Historically, the gathering of ‘the why’, the qualitative investigation, has been expensive, slow and outsourced to traditional research agencies.
A cost-effective way to solve problems, develop market relevant ideas, ideate quickly and feel more connected to the customer has not been available to clients.
There are currently no tools available for marketers, CX professionals or UX designers to put themselves in the shoes of the customer, understand their needs, wants and painpoints and create brands or interactions that genuinely make their lives better.
In fact, we seem to have handicapped the marketer and removed the human contact they need to grow their brands.
We’re not just a technology software company. Founded by the people who run BrandHook, a brand and customer experience consultancy, Hearsay was born out of a client need. ‘Teach us to do what you do. Teach us to have rigorous and meaningful customer conversations,’ they said. So we built Hearsay.
Find out with Hearsay
In a world where brands need to learn and pivot quickly, having conversations with customers about how they feel about your brand has a 1.5 times greater influence on driving positive business outcomes than what they think alone. You can now explore this in rigorous and cost-effective way with the Hearsay platform.
You'll improve your business outcomes 1.5-times more using Thick Data insights generated by Hearsay.
Call Pip Stocks on +61 0409 165 036.
Your conversations build a repository of Thick Data insights
Costs for conversations with customers are 87% cheaper than outsourcing to a traditional agency.
Rigor is built into the platform, supporting those that are not used to having customer conversations. It's simple to use.
Our clients access the platform at any time with multiple projects running. Project teams can include anyone key to the investigation project from employees outside the marketing department to other agency partners.
It provides your business with a repeatable system of recording, storing, analysing and sharing your thick data insights. This means that your conversation data is not lost or left in a drawer or the knowledge taken when an employee leaves. Hearsay becomes an embedded practice across all your brand and marketing teams.
Finally and most importantly, you are having customer conversations yourselves. Every new conversation delivers deeper and deeper knowledge so you can truly become a customer intimate brand.
Our people loved talking to real consumers and, after every interview, were excited to feedback learnings to the brand team who owned the project. Being able to record and review afterwards meant the pressure was off to take notes. As a business, we have wanted to get our teams closer to consumers and having the Hearsay Platform with the support of the Hearsay team, made it happen with structure and purpose.
Need to know more? Contact Pip Stocks: +61 0409 165 036