Understanding resistant customers

Case study | VCCP

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Problem to solve


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How VCCP used Hearsay


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The Benefit to the Business


Beth Duddy
CX Director
VCCP

What they said

As a strategist who needs to talk to customers regularly and then find insight to drive brand communications and digital products and services developments, using Hearsay took all the pain out of the process. Analysing customer conversation data can be truly laborious, and Hearsay’s unique product features helped us cement our thoughts. Recording WOW Moments after each conversation, ensured our team stayed focused on answering our hypotheses and having access to accurate transcripts meant analysing and reporting was super easy. Thank you to the Hearsay team!
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