Experimenting with new products in home
Case study | Britex
Problem to solve
Britex has created new cleaning solutions to capitalise on the many cost savings to be had by concentrating cleaning liquids and reducing footprint & weight. This includes reduction in the cost of freight and warehouse storage requirements. The business wanted to understand these changes on the customer experience.
How Britex used Hearsay
- The Britex team delivered machines and the new cleaning solutions to 10 loyal customers who then cleaned their homes, their tiles, their bathrooms, kitchens and sofas to test out the new formats.
- After a weekend of experimenting, the marketing team logged into Hearsay and spoke to all 10 customers for an hour each, to ask the questions they had about the old experience versus the new one.
The benefit to the business
Having the marketing team talk to customers directly helped get the messaging and other important communication details right prior to launch. Talking to customers directly meant getting things right the first time and not wasting money on guessing what will work and what will not.