Understanding the perceptions of cocktails on tap

Case study | Carlton & United Breweries

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Problem to solve


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How CUB used Hearsay


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The Benefit to the Business


Tessa Whittaker
Senior Manager Consumer & Shopper Insights
Carlton & United Breweries

What they said

Our people loved talking to real consumers and, after every interview, were excited to feedback learnings to the brand team who owned the project. Being able to record and review afterwards meant the pressure was off to take notes. As a business, we have wanted to get our teams closer to consumers and having the Hearsay Platform with the support of the Hearsay team, made it happen with structure and purpose.
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